G2E Roundtable: Ease of Use in Modern Gaming
Brooke Fiumara is a marketing maven that leads the vision, evolution, and overall operations for OPTX. She brings a wealth of gaming industry experience and leadership to OPTX, having shaped, and defined the casino marketing success for a wide range of notable hospitality and resort properties across the country. Prior to cofounding OPTX, Brooke served as the Chief Marketing Officer for Warner Gaming overseeing all marketing and business intelligence operations for Warner Gaming’s managed and owned properties, from Four-Diamond destinations to local gaming and tribal properties. Brooke also served as the Director of Marketing for Red Rock and Green Valley Ranch Resorts, the premier off-strip, luxury hotel, spa, and casino properties in Las Vegas. Brooke is a proud alumni of the University of Nevada, Las Vegas and uses her vast knowledge and expertise of casino and hospitality marketing to master all components of marketing including advertising, entertainment, public relations, casino marketing, player development, promotions and events, direct marketing, planning and analysis, players’ clubs, and loyalty program development. Brooke is a member of the nonprofit organization Global Gaming Women which supports, inspires, and influences the development of women in the gaming industry. Brooke is a moderator of a lean-in circle, one of the organizations mentorship programs and a member of the marketing committee which helps plan and execute the organization’s marketing strategy. As co-Chief Executive Officer for OPTX, Tom Rafferty is responsible for the development and implementation of OPTX’s overall strategic initiatives. Renowned as a gaming industry thought leader, Tom specializes in identifying specific solutions to eliminate issues for casino operators and gaming developers. With his natural-born intuition and ability to pinpoint emerging technologies, Tom hopes to revolutionize the gaming industry with the OPTX product. Prior to joining OPTX, Tom helped lead growth and innovations for numerous notable companies, including Interblock Gaming – the largest electronic table game manufacturer in the industry and Worldpay from FIS – one of the largest financial technology companies in the world. Tom’s robust resume also includes stints as a software developer, Deputy General Counsel at the Scientific Games Corporation, where he oversaw numerous groups including Intellectual Property and all litigation, and Chief IP Counsel of Vantiv (now Worldpay from FIS). At Vantiv, Tom also oversaw an innovation lab that focused on driving new technologies into the payments industry. Accompanied by a strong understanding of federal procedures, Tom is a registered patent attorney with the prestigious United States Patent and Trademark Office. Tom holds a Bachelor of Science degree from Case Western University and a Juris Doctor from Emory University School of Law. Rukku Rupanagudi brings over 18 qualified years of technical and innovative knowledge to OPTX. He brings extensive experience of casino marketing software languages and player development utilities to the company, offering clients an incredibly diverse range of expertise working with customer relations, cloud adaptation, and data integration. Before joining OPTX, Rukku served as the Senior Engineering Director for Scientific Games – a world leader in the gaming entertainment market – where he oversaw the implementation of innovative loyalty and bonus platforms and developed the gaming industry’s first cashless platform for slot machines. His creative insight led to the development of the casino specific Web Content Management (WCM) – the first cloud solution to update the casino floor in minutes. He is also responsible for creating applications, including Tournaments, Virtual Racing, and Player Boutique, while also creating and deploying a Serverless Mobile App solution and building machine critical, high-performance software for both Cloud and on-site usage. Rukku’s ingenuity and groundbreaking products have pioneered the casino gaming industry and helped his customers gain worldwide acclaim in the Guinness Book of World Records. He holds a Master’s Degree in Computer Science from India. Steve Bright leads OPTX’s Data Science team, which designs, develops, tests, and monitors new Artificial Intelligence (AI) features for OPTX’s data modules. The data intelligence used by OPTX creates actionable recommendations for casino operators, provides real-time individualized insights to ensure that no actionable player is missed, and empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue, and profitability. Prior to joining OPTX, Steve Bright worked as a Data Scientist in many different industries, and has over 30 published papers in fields ranging from Experimental High Energy Physics to Pharmacovigilance (Drug Safety). He also has several years of experience applying Data Science to problems in the Gaming Industry, including Machine Learning (ML) algorithms to forecast and optimize slot floor performance. Steve holds a B.S. in Physics from the Georgia Institute of Technology and earned his M.S. and Ph.D. in Physics from the University of Chicago. Steve is also a recreational poker player, gambler, and an avid runner. Steve is a long-time resident of Las Vegas where he lives with his girlfriend Julie, and two German Shorthaired Pointers, Vonnegut and Joey, who are often running together in Las Vegas, training for the next half marathon. Paul Rose’s player development experience spans over 21 years in Las Vegas. As the Vice President of Player Development at OPTX, Paul ensures continued customer success through the platform, facilitates in-depth client trainings and serves as the liaison between the client and the OPTX technical team. Prior to joining OPTX, Paul oversaw all functions of player development for multiple properties with Station Casinos for nearly a decade. Paul served as Vice President of player development for Palms, Red Rock and Green Valley Ranch Resorts, the premier hotel, spa and casino properties within the Station Casinos’ portfolio. As an expert in player development, Paul has established customer relations for casino operators with a focused approach to user experience and information optimization. Paul’s education in business management transcends every area of player development including: data analysis, business development strategy and team management techniques. Founded by former casino operators, we know the difficulties that come with inefficiency. So, we built a company filled with passionate operators that seek to innovate and find better ways to work with data. OPTX is partnered with casino operators across the United States. Our clients range from small, single property operations to large, enterprise operations. OPTX has a solution no matter your property’s size. I have never witnessed a host team so engaged with a product and using it to the best of their abilities. OPTX is the most disruptive technology in the Brick & Mortar and Online casino marketplace. OPTX is a transformative tool for our property helping us modernize the way we measure and manage our business. What impressed us most was that the OPTX team has been in the casino arena and OPTX reflected the solution to the issues that we, as operators, face. With OPTX’s unique single operational approach to data we will be able to optimize our slot floor, marketing campaigns and player development efforts. I can’t say enough about this amazing product. It’s going to be the next generation of successful player development. OPTX positions the property for the future while helping us better manage our operations today. I’m so impressed with the OPTX PD AI tasks, they continue to generate immediate incremental profit for our property. Using the connect feature I was able to select 304 guests, filter out those without email, and do not contact flags within 15-20 seconds, saving me 3 to 4 hours of my night. OPTX is the only platform designed to bring all the data from our land-based and online systems into a single operational solution. The OPTX Platform is next-level! Our team is excited to have a solution that provides powerful insights, an easy way to segment and run campaigns on the database, and an opportunity to view live attributes about our guests. Every piece of our operation will now be streamlined, making us more efficient than ever. OPTX is the only platform that brings all the data into a single operational solution for every level in the organization – General Manager to line level.
Meet Our Team
Brooke Fiumara
co-CEO
Tom Rafferty
co-CEO
Rukku Rupanagudi
Chief Technology Officer
Steve Bright, Ph.D.
Vice President of Data Science
Paul Rose
Vice President of Client Success
Founders’ Story
Our Customers
Testimonials
Mike Adams
Assistant General Manager
Matt Smith
Chief Marketing Officer
Tim Morrissey
General Manager
Bob Little
General Manager
Jay Tindall
Chief Financial Officer
Sarah Kazhe
Director of Marketing
Eric Barbaro
Executive Director of Casino Marketing
Javier De La Rosa
General Manager
Logan Lovsmith
Player Development Manager
Steven Nino
Chief Information Officer
David Sikes
General Manager
Joe Woody
Chief Financial Officer
Matthew Mingrone
General Manager
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