Solutions
Solutions
Powerful slot floor visualizations and heat-mapping
Side-by-side format that allows for easy game performance comparison
Real-time web and mobile floor map with rated and unrated play
Daily and hourly breakdown of property KPIs
Customizable slot dashboard from a library of widgets
Slot profile – a 360-degree view of every slot machine
Customizable and drillable slot reporting library
OPTX tasks for simplifying machine maintenance and changes
Slots AI
Use the power of AI to optimize your slot floor and increase the accuracy of your monthly forecast.
OPTX contains powerful machine insights and can predict inclining and declining games while highlighting insightful game attributes, such as VIP favorites, on-floor visualizations, and from the game profiles
See the effect of proposed floor changes before you make them with our AI Slot Swap Feature, and optimize your floor with continuous slot change recommendations, from conversions to swaps to adds and deletes
Increase the accuracy of your monthly forecast using OPTX AI revenue forecast and month-end pace analysis
Slots
Real-time visualization of your slot floor — heat maps, breakdown of property KPIs, custom reporting, and more.
Powerful slot floor visualizations and heat-mapping
Side-by-side format that allows for easy game performance comparison
Real-time web and mobile floor map with rated and unrated play
Daily and hourly breakdown of property KPIs
Customizable slot dashboard from a library of widgets
Slot profile – a 360-degree view of every slot machine
Customizable and drillable slot reporting library
OPTX tasks for simplifying machine maintenance and changes
Slots AI
Use the power of AI to optimize your slot floor and increase the accuracy of your monthly forecast.
OPTX contains powerful machine insights and can predict inclining and declining games while highlighting insightful game attributes, such as VIP favorites, on-floor visualizations, and from the game profiles
See the effect of proposed floor changes before you make them with our AI Slot Swap Feature, and optimize your floor with continuous slot change recommendations, from conversions to swaps to adds and deletes
Increase the accuracy of your monthly forecast using OPTX AI revenue forecast and month-end pace analysis
Player Development
Real-time tracking and robust player profiles.
Real-time tracking of rated & unrated as well as hosted & unhosted players
Coding automation to spin codes and request codes
Task automation for single players and lists of players
Host and management dashboards and reporting
Comp guidance and exception reporting
Hotel integration to see arriving, in-house, and departing guests
Hosted book access for hosts and managers to autonomously manage their book of business
Robust player profile for a 360-degree view of every player in the database
Player Development AI
Learn player preferences and behaviors to create more personal and profitable campaigns and offers.
Access to player insights to understand a player’s preferences and the strength of those preferences
Access to behavior attributes to allow for more personal and profitable campaigns, offers, and events
Automated players contact and offer recommendations
Player Development
Real-time tracking and robust player profiles.
Real-time tracking of rated & unrated as well as hosted & unhosted players
Coding automation to spin codes and request codes
Task automation for single players and lists of players
Host and management dashboards and reporting
Comp guidance and exception reporting
Hotel integration to see arriving, in-house, and departing guests
Hosted book access for hosts and managers to autonomously manage their book of business
Robust player profile for a 360-degree view of every player in the database
Player Development AI
Learn player preferences and behaviors to create more personal and profitable campaigns and offers.
Access to player insights to understand a player’s preferences and the strength of those preferences
Access to behavior attributes to allow for more personal and profitable campaigns, offers, and events
Automated players contact and offer recommendations
Player Connect
Easily communicate with your guests via phone, text, or email all within OPTX.
Place outbound calls to guests and receive incoming calls from guests directly in OPTX
Send outgoing text messages to guests and receive incoming texts from guests directly in OPTX
Send outgoing emails directly through OPTX
Review engagement KPIs through dashboards and reports
Dispatch
Manage events, resources, and tasks in real time.
Dispatch events by time, player worth, team member skill set, and more
Manage zones automatically and manually assign, reassign, and escalate tasks
Track individual status and productivity in real-time with robust team member profile
Reports, analytics, and dashboard widgets
Robust communication features including real-time notifications, broadcast notifications, and voice messages
Player Connect
Easily communicate with your guests via phone, text, or email all within OPTX.
Place outbound calls to guests and receive incoming calls from guests directly in OPTX
Send outgoing text messages to guests and receive incoming texts from guests directly in OPTX
Send outgoing emails directly through OPTX
Review engagement KPIs through dashboards and reports
Dispatch
Manage events, resources, and tasks in real time.
Dispatch events by time, player worth, team member skill set, and more
Manage zones automatically and manually assign, reassign, and escalate tasks
Track individual status and productivity in real-time with robust team member profile
Reports, analytics, and dashboard widgets
Robust communication features including real-time notifications, broadcast notifications, and voice messages
Marketing
Manage your marketing efforts from creation to evaluation.
Create, deploy, and evaluate your most complex campaigns directly through OPTX
Design multiple communication channels directly through OPTX to link to your individual campaigns for execution
Manage events from pro forma to post forma and everything in-between including event RSVP and attendance
View a player’s available campaigns and content on their player profile
Automate your campaign performance analysis with real-time redemption and profitability metrics
Assign and link host contact lists & goals to campaigns
Create complex marketing segmentation based on dynamic player metrics and attributes—no SQL skills required
Customizable marketing dashboard from a library of widgets
Customizable and drillable marketing reporting library
Marketing AI
Increase the profitability and overall effectiveness of your marketing strategy.
Increase the profitability of all your existing campaigns through OPTX AI segmentation optimization
Evaluate and segment players based on AI driven future value
Increase the overall effectiveness of your marketing strategy with OPTX campaign recommendations
Measure the effectiveness of every AI campaign through reporting and dashboards
Marketing
Manage your marketing efforts from creation to evaluation.
Create, deploy, and evaluate your most complex campaigns directly through OPTX
Design multiple communication channels directly through OPTX to link to your individual campaigns for execution
Manage events from pro forma to post forma and everything in-between including event RSVP and attendance
View a player’s available campaigns and content on their player profile
Automate your campaign performance analysis with real-time redemption and profitability metrics
Assign and link host contact lists & goals to campaigns
Create complex marketing segmentation based on dynamic player metrics and attributes—no SQL skills required
Customizable marketing dashboard from a library of widgets
Customizable and drillable marketing reporting library
Marketing AI
Increase the profitability and overall effectiveness of your marketing strategy.
Increase the profitability of all your existing campaigns through OPTX AI segmentation optimization
Evaluate and segment players based on AI driven future value
Increase the overall effectiveness of your marketing strategy with OPTX campaign recommendations
Measure the effectiveness of every AI campaign through reporting and dashboards
